Category: Infomercial Blogposts
80s Infomercials: How Half-Hour TV Commercials Took Over Late Night
The infomercial era began in 1984 when the FCC repealed time limits on TV ads. Here is how late-night TV transformed in the 80s.
Famous Infomercial Pitchmen: Billy Mays, Ron Popeil, Anthony Sullivan & More
The pitchmen who built the infomercial era: Billy Mays, Ron Popeil, Vince Offer, Tony Robbins, Suzanne Somers, and more. Honest profiles of the legends.
Do As Seen On TV Products Work? What Tests and FTC Cases Show
Do As Seen On TV products actually work? An honest look at which infomercial products deliver, which overpromise, and how to tell before you buy.
Iconic Infomercial Catchphrases: Who Said Them and What They Sold
Iconic infomercial catchphrases sorted by type, from “But wait, there’s more” to “Set it and forget it,” with who said each line and the common misquotes.
What Is an Infomercial? How Long-Form TV Advertising Works
An infomercial is a 28 minute long-form TV ad that demonstrates a product and sells it directly. Here is how the format works, its history, and why it still sells.
90s Infomercials: The Iconic Products, Pitches and Toys Millennials Remember
The infomercials of the 1990s built empires from Foreman grills to Total Gym. Here are the classics that defined the era and where they came from.
The Best Infomercials of All Time: 20 Classics That Made History
The best infomercials of all time, ranked by documented sales and staying power, from Ginsu and the Foreman Grill to OxiClean, Snuggie and Flex Tape.