Category: Infomercial Blogposts
Iconic Infomercial Catchphrases: “But Wait, There’s More” and 19 Others That Defined a Generation
“But wait, there’s more!” These are the 20 most iconic infomercial catchphrases, who said them, and what they were selling.
80s Infomercials: How Late-Night TV Got Started
The infomercial era began in 1984 when the FCC repealed time limits on TV ads. Here is how late-night TV transformed in the 80s.
90s Infomercials We All Remember: From the Snuggie’s Ancestors to Total Gym
The infomercials of the 1990s built empires from Foreman grills to Total Gym. Here are the classics that defined the era and where they came from.
The Best Infomercials of All Time: 25 Classics That Made History
A ranked list of the 25 most iconic infomercials ever aired, from Ginsu Knives to Snuggie. Each one shaped late-night TV and direct-response advertising.
Do As Seen on TV Products Actually Work? An Honest Tester’s Guide
Some As Seen on TV products are genuinely useful. Many are gimmicks. Here is how to tell the difference, plus our honest take on the most famous ones.
Famous Infomercial Pitchmen: Billy Mays, Ron Popeil, Vince Offer & the Voices of Late-Night TV
The pitchmen who built the infomercial era: Billy Mays, Ron Popeil, Vince Offer, Tony Robbins, Suzanne Somers, and more. Honest profiles of the legends.
What Is an Infomercial? Definition, History, and Why They’re So Long
An infomercial is a long-form TV ad that resembles a regular show. Here is exactly what they are, how they work, and why they last 28 minutes 30 seconds.