Snuggie: Where to Buy the Blanket With Sleeves
The Snuggie is a fleece blanket with sleeves, first sold through a 2008 As Seen on TV infomercial, that went on to sell more than 30 million units in the United States. You can still buy a new Snuggie today from the brand’s own store, Amazon, big-box chains, and a handful of other retailers, and the lineup now runs from the $20 classic to hooded, plush, and heated versions. Below you’ll find where each retailer fits, which version suits how you’ll use it, and how it compares with the pullover blanket hoodies that followed.
Where to Buy a Snuggie Today
The brand’s store has the widest selection, Amazon is usually the fastest, and resale sites are the only real source for retired prints. Here’s how the main options compare before you shop.
| Retailer | Best for | Watch for |
|---|---|---|
| Official store | Full lineup, new releases | Seasonal promos change often |
| Amazon | Fast Prime shipping | Third-party knockoffs |
| Walmart | Store pickup | Stock varies by location |
| eBay | Discontinued and vintage prints | Condition and authenticity |
Official Store
The official Snuggie website (snuggiestore.com) carries the complete selection, including limited-edition prints, bundle deals, and newer add-ons such as a heat shawl and heated accessories (hats, scarves, and slippers). Holiday discounts are common. If you want the original packaging and guaranteed authenticity, buy here.
Amazon
Amazon stocks most models with Prime shipping, usually between $20 and $35 depending on the style. Check the seller name before you order. Third-party listings sometimes ship lookalike wearable blankets made from thinner fabric, and the product photos won’t tell you that.
Walmart
Walmart sells the classic and hoodie versions online and in select stores. Prices track close to Amazon, and free store pickup skips the shipping charge.
eBay and Other Retailers
eBay is where discontinued prints, sports team logos, movie tie-ins, and bulk lots turn up, and collectors pay a premium for the rare ones. Look for listing photos that show the tag or box. Kohl’s, Macy’s, and grocery chains like Kroger also list it seasonally, often next to other As Seen on TV staples like the Flex Shot or the Clapper.
Which Snuggie Style Fits How You’ll Use It?
Pick by warmth and by whether you’ll sit or move around. The original came in three solid colors (blue, burgundy, and sage green); today’s range adds new fabrics, cuts, and sizes.
Classic Fleece
The standard version uses lightweight polar fleece and is the cheapest choice. It comes in over a dozen colors, including pink, red, black, and a few prints. One size fits most adults, at roughly 71 by 54 inches. It’s super soft for lounging on the couch, but thin next to the premium options.
Length is the detail that trips people up. A 71-inch throw that covers your toes while you sit will drag on the floor once you stand and walk, which is how people end up tripping on the hem.
Plush and Lined Versions for Cold Nights
The sherpa-lined Snuggie adds a fluffy, textured backing to the fleece face. It’s noticeably warmer and heavier, a better pick for winter nights and cold days in a drafty house. The plush version sits between the classic and the lined model in weight, and both feel closer to a cozy comforter than a light throw.
Wearable Blanket Hoodie
The Snuggie hoodie adds a hood and a front pocket, which pushes the design toward an oversized sweatshirt. It’s reversible, with sherpa on one side and soft fleece on the other, and the kangaroo pocket holds a phone. This is the model that competes head-on with The Comfy and the Oodie.
Kids and Pet Sizes
The kids’ size runs about 54 by 42 inches, and a pet version for dogs and cats comes in small and medium. Both sell well as a gift around Christmas and Halloween, though for most animals the novelty outweighs the practicality.
Do Snuggies Have an Open Back?
Yes. A sleeved blanket is a large rectangle of fabric with two sleeves sewn into the front and nothing closing the back. You slide your arms in and let it drape from shoulders to feet. Because it doesn’t wrap or tie, it isn’t a robe; it’s a blanket you wear.
That open back is the whole point. It’s built to keep you warm while you use your hands to hold a coffee, turn the pages of a book, or reach for the remote, without the throw sliding off your lap. The freedom of movement pitch from the commercial still holds up, and the open back has a second benefit: in a heated room you can vent warmth instead of overheating, which a closed pullover won’t let you do.
Snuggie vs. The Comfy and the Oodie
The Comfy and the Oodie are closed, pullover wearable blankets, so they work more like clothing. Here’s how they line up.
| Feature | Classic Snuggie | The Comfy | The Oodie |
|---|---|---|---|
| Back design | Open | Closed pullover | Closed pullover |
| Typical price | Around $20 | $40 to $50 | $80 and up |
| Warmth | Light | Warm | Warmest |
| Portability | Folds flat | Bulky | Bulky |
If you mostly sit on the couch or in bed, the sleeved blanket does the job at a fraction of the price, and it folds flat enough to travel in a carry-on. If you want something you can wear to answer the door or take the dog out, a hooded pullover makes more sense, since it stays on your body when you walk. Premium hooded versions cost $40 to $80.
Is the Snuggie Still a Thing?
It is. Allstar Products Group, the direct-response marketer behind the 2008 launch, turned a simple backward-robe idea into one of the most famous products of the infomercial era, helped along by late-night jokes and fan pub crawls where groups wore matching sleeved blankets. The commercial’s cheesy demo scenes became so iconic that they show up on lists of iconic infomercial catchphrases and our roundup of the best infomercials of all time.
The fad cooled, but the product didn’t disappear. The brand still releases seasonal prints and heated add-ons, and the hooded version answered the closed-back competitors. If you’re wondering whether products like this hold up after the hype, our look at whether As Seen on TV products work covers the pattern.
How to Wash Fleece Without Pilling
Machine wash on cold with similar colors, then tumble dry on low or hang it. Pilling happens because heat and friction fray polyester fiber ends and knot them into tiny balls, so a hot dryer does more damage than the wash itself. Skip fabric softener, which coats the fibers and dulls the texture. A lint roller handles pet hair between washes.
Start with snuggiestore.com if you want the full range or a newer heated piece, or Amazon if you need it this week from a verified seller. If you run cold or want to walk around in it, skip the classic and get the lined or hooded Snuggie instead.
Frequently Asked Questions
Are Snuggies still being made?
Yes. The official store at snuggiestore.com still sells new inventory, and Amazon, Walmart, and eBay carry both current and vintage models.
How much does a Snuggie cost?
Classic fleece versions start around $20. Lined and hoodie styles range from $25 to $40. Discontinued or collectible prints on resale sites can run higher.
Is a Snuggie a blanket or a robe?
It’s a blanket with sleeves, not a robe. The back is open, and it doesn’t tie or close like a bathrobe, so the fabric drapes over you while your arms stay free.
When did the Snuggie come out?
It launched in 2008 and quickly became a late-night TV staple, selling more than 30 million units in its first few years.
Can you walk around in a sleeved blanket?
You can, but carefully. The open-backed classic is long and loose, so it slips off your shoulders and drags at your feet; the hooded pullover is the better choice for moving around the house.