Snuggie: Where to Buy
The Snuggie is a fleece blanket with sleeves that became one of the best-selling As Seen on TV products in the United States. It launched in 2008 and turned a simple idea, a backward robe made of soft fabric, into a pop culture moment that sold more than 30 million units. The original infomercial promised warmth and freedom of movement while you read a book, use your hands, or grab the remote. This guide covers every style, where to shop, and how it stacks up against the wearable blanket hoodies that copied it.
What Is a Snuggie?
A Snuggie is a sleeved blanket, basically a large rectangle of lightweight fabric with two open sleeves sewn into the front. You slip your arms through, and the rest drapes over your body from shoulders to feet. The back stays open, so it’s easy to pull on and off, but it won’t wrap around you the way a robe does.
The design keeps you warm while leaving your hands free. You can hold a mug, flip through a book, or grab the TV remote without pulling your arms out from under a regular throw. That one functional detail separated it from a standard blanket and drove millions of sales through late-night commercials.
Snuggie Styles, Colors, and Sizes
The original came in three solid colors: blue, burgundy, and sage green. The lineup has grown a lot since then, and the sleeved blanket now spans several fabrics and sizes.
Classic Fleece
The standard version uses lightweight polar fleece. It’s the cheapest option and comes in over a dozen colors, including pink, red, black, and a few prints. One size fits most adults, and the blanket measures roughly 71 by 54 inches. The fabric is super soft for everyday lounging on the couch, though it’s thin next to premium alternatives.
Sherpa and Plush Versions
The sherpa-lined Snuggie adds a fluffy, textured backing to the fleece face. It’s noticeably warmer and heavier, which makes it a better pick for cold winter nights. The plush version sits between the classic and the sherpa in weight. Both feel more like a cozy comforter than the original lightweight throw.
Wearable Blanket Hoodie
The Snuggie hoodie adds a hood and a front pocket, pushing the design closer to an oversized sweatshirt than a blanket with sleeves. This one is reversible, with sherpa on one side and soft fleece on the other. The hood keeps your head warm, and the kangaroo pocket holds your phone. It competes head-on with brands like The Comfy and the Oodie.
Kids and Pet Sizes
Smaller versions are sized for children, and there’s even a pet version for dogs and cats. The kids’ size runs about 54 by 42 inches, and the pet size comes in small and medium. Both sell well as gifts around Christmas and Halloween, though the novelty tends to outweigh the practicality for most animals.
Where to Buy a Snuggie
The product is still in production and easy to find through several retailers. Prices and selection vary, so it pays to know where each one shines.
Official Store
The official Snuggie website (snuggiestore.com) carries the full selection, including limited-edition prints and bundle deals. Shipping is standard, and the store runs seasonal discounts around the holidays. If you want the original packaging and guaranteed authenticity, this is the safest source.
Amazon
Amazon stocks most models with Prime shipping, usually between $20 and $35 depending on the style. Verify the seller before ordering, since third-party listings sometimes ship knockoff wearable blankets that look similar but use cheaper fabric. In our testing, the official storefront was the only source that consistently matched the fabric weight shown in the product photos.
Walmart
Walmart carries the classic and hoodie versions online and in select stores, though in-store stock changes by location and season. Prices track close to Amazon, and store pickup lets you skip shipping costs.
eBay and Resellers
eBay is the place for discontinued prints, vintage promotional runs, and bulk lots. Collectors pay premiums for rare designs like sports team logos and movie tie-ins. Check the listing photos to confirm you’re getting an authentic product in its original packaging.
Other Retailers
Kohl’s, some Bed Bath and Beyond locations that are still open, and seasonal As Seen on TV shops sometimes stock them. If you’ve spotted products like the Flex Shot or the Clapper on those same shelves, the Snuggie is usually nearby. Our roundup of the best infomercials of all time covers more of these late-night classics.
Snuggie vs. Wearable Blanket Hoodies
The Comfy, the Oodie, and dozens of copycats flooded the market after the Snuggie proved the concept worked. The differences matter when you’re choosing between them.
| Feature | Classic Snuggie | The Comfy | The Oodie |
|---|---|---|---|
| Back design | Open | Closed pullover | Closed pullover |
| Typical price | Around $20 | $40 to $50 | $80 and up |
| Warmth | Light | Warm | Warmest |
| Portability | Folds flat | Bulky | Bulky |
The classic version is flat and open in the back. It works like a blanket you wear rather than a garment you put on. Wearable blanket hoodies are closed in the back and pull over your head, so they act more like an oversized hoodie. They’re warmer and better for walking around the house, but they’re bulkier and harder to fold for travel.
Price is the other deciding factor. A standard fleece version runs around $20, while premium hooded versions cost $40 to $80. If you mostly sit on the couch or in bed, the sleeved blanket does the job at half the price. If you want something you can wear to answer the door or take the dog out, a hooded version makes more sense. One thing most reviews skip: the open back is actually handy in a warm room, because you can vent heat instead of overheating.
Washing and Care Tips
Machine wash your Snuggie on cold with similar colors, then tumble dry on low or hang it to dry. The fabric holds up through dozens of wash cycles, but high heat causes pilling and shrinkage. Skip the fabric softener too, since it coats the fleece fibers and dulls the soft texture over time. A quick pass with a lint roller handles pet hair between washes and keeps the blanket looking new for years.
Frequently Asked Questions
Are Snuggies still being made?
Yes. The official store at snuggiestore.com still sells new inventory, and Amazon, Walmart, and eBay carry both current and vintage models.
How much does a Snuggie cost?
Classic fleece versions start around $20. Sherpa and hoodie styles range from $25 to $40. Discontinued or collectible prints on eBay can run higher.
Is a Snuggie a blanket or a robe?
It’s a blanket with sleeves, not a robe. The back is open, and it doesn’t tie or close like a bathrobe. The design keeps the fabric draped over you while your arms stay free.
When did the Snuggie come out?
It launched in 2008 and quickly became a late-night TV staple, selling more than 30 million units in its first few years.
What’s the difference between a Snuggie and The Comfy?
The original is an open-backed fleece blanket with sleeves. The Comfy is a closed, pullover wearable blanket hoodie with a hood and pockets. The Comfy is warmer and more garment-like, while the classic version is lighter and cheaper.